Sensory description labels for food affect consumer product choice
Year of publication: |
2012
|
---|---|
Authors: | Swahn, Johan ; Larsson Mossberg, Lena ; Öström, Åsa ; Gustafsson, Inga-Britt |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1628-1646
|
Subject: | Verkaufsförderung | Sales promotion | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Apfel | Apple | Schweden | Sweden |
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