Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Year of publication: |
2020
|
---|---|
Authors: | Haase, Janina ; Wiedmann, Klaus-Peter ; Bettels, Jannick |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 5, p. 475-487
|
Subject: | Advertising | imagery | sensory marketing | product | design | attitude | product management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Werbung | Wahrnehmung | Perception | Produktentwicklung | New product development | Schweden | Sweden |
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