Sensory marketing on customers' satisfaction : a tale from the second largest coffee exporter
Year of publication: |
2022
|
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Authors: | Duy Linh Bui ; Huy Hoang Nguyen |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 23.2022, 1, p. 35-55
|
Subject: | sensory marketing | five senses | customer satisfaction | coffee shops | Vietnam | customers' behaviours | sound | touch | taste | sight | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Viet Nam | Kaffee | Coffee |
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