Sentiment deviations in responses to movie trailers across social media platforms
Year of publication: |
2023
|
---|---|
Authors: | Hu, Ye ; Chen, Ming ; Hui, Sam |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 463-481
|
Subject: | Movie trailers | Sentiment analysis | Social media listening | Social Web | Social web | Filmwirtschaft | Film industry | Emotion | Konsumentenverhalten | Consumer behaviour |
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