Sequential and temporal dynamics of online opinion
Year of publication: |
2012
|
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Authors: | Godes, David ; Silva, José C. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 448-473
|
Subject: | word of mouth | online reviews | networks | Internet marketing | Data Mining | Data mining | Internet | Virales Marketing | Viral marketing |
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