Sequential choice designs to estimate the heterogeneity distribution of willingness-to-pay
Year of publication: |
2011
|
---|---|
Authors: | Danthurebandara, Vishva ; Yu, Jie ; Vandebroek, Martina |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 9.2011, 4, p. 429-448
|
Publisher: |
Springer |
Subject: | Willingness-to-pay | Optimal experimental design | Sequential approach | Hierarchical Bayesian estimation | Panel mixed logit model | Heterogeneity distribution |
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