Sequential market entries and competition modelling in multi-innovation diffusions
Year of publication: |
2012
|
---|---|
Authors: | Guseo, Renato ; Mortarino, Cinzia |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 216.2012, 3, p. 658-667
|
Publisher: |
Elsevier |
Subject: | Marketing | Strategic planning | Synchronic and diachronic competition |
-
Using Marketing to Implement a Strategic Plan: Reflection of Practiced Literature
Galli, Brian J., (2018)
-
Long-Range Forecasting for a Consumer Durable in an International Market
Armstrong, J. Scott, (1968)
-
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior
McQuiston, Daniel H., (1989)
- More ...
-
Homogeneous and heterogeneous diffusion models : Algerian natural gas production
Guseo, Renato, (2015)
-
Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions
Guseo, Renato, (2014)
-
Sequential market entries and competition modelling in multi-innovation diffusions
Guseo, Renato, (2012)
- More ...