Serendipity as an innovation strategy
Miriam Meckel
| Year of publication: |
2014
|
|---|---|
| Authors: | Meckel, Miriam |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 35-51
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Digitale Medien | Digital media | Computerunterstützung | Computerized method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341289