Serendipity : chance encounters in the marketplace enhance consumer satisfaction
Year of publication: |
2021
|
---|---|
Authors: | Kim, Aekyoung ; Affonso, Felipe M. ; Laran, Juliano ; Durante, Kristina M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 4, p. 141-157
|
Subject: | choice | enjoyment | product recommendations | satisfaction | serendipity | subscription services | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
-
Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Krishnamurthy, Anup, (2017)
-
Al Khasawneh, Mohammad Hamdi, (2020)
-
The impact of traveler-focused airport technology on traveler satisfaction
Bogicevic, Vanja, (2017)
- More ...
-
The effect of stress on consumer saving and spending
Durante, Kristina M., (2016)
-
Affonso, Felipe M., (2020)
-
The importance of advertising skepticism for brand extension appeals
Hernandez, José Mauro da Costa, (2019)
- More ...