Sergio Rossi and its Magic Kingdom : artistic interventions, brand identity renewal, and stakeholder awareness
Chiara Paolino and Ariane Berthoin Antal
| Year of publication: |
2020
|
|---|---|
| Authors: | Paolino, Chiara ; Antal, Ariane Berthoin |
| Published in: |
The artification of luxury fashion brands : synergies, contaminations, and hybridizations. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-26120-7. - 2020, p. 33-61
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| Subject: | Artistic interventions | Art & brand synergies | Corporate social responsibility | Sergio Rossi | Corporate Social Responsibility | Markenführung | Brand management | Stakeholder | Künstler | Artists | Kunst | Arts | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-26121-4_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012240670