Service attributes as drivers of behavioral loyalty in casinos : the mediating effect of attitudinal loyalty
Year of publication: |
July 2016
|
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Authors: | Bilgihan, Anil ; Madanoglu, Melih ; Ricci, Peter |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 14-21
|
Subject: | Gambling | Casino ambiance | Gambler emotions | Intention to return | Customer loyalty | Service quality | Südostasien | Southeast Asia | Dienstleistungsqualität | Glücksspiel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Emotion |
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