Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jano Jiménez-Barreto, Sandra Maria Correia Loureiro, Natalia Rubio, Jaime Romero
| Year of publication: |
2022
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|---|---|
| Authors: | Jiménez-Barreto, Jano ; Loureiro, Sandra Maria Correia ; Rubio Benito, Natalia ; Romero, Jaime |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-15
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| Subject: | Brand coolness | Brand loyalty | Communal–brand connection | Self-presentation | Service brands | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markentreue | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102876 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169578