Service branding : is it a matter of gender?
Year of publication: |
2014
|
---|---|
Authors: | Ugolini, Marta Maria ; Cassia, Fabio ; Vigolo, Vania |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 26.2014, 1, p. 75-87
|
Subject: | Brand management | Branding | Brand personality | Feminine of masculine brand personality | Gender dimensions | Service settings | Markenführung | Markenimage | Brand image | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
-
Branding beyond the gender binary
Cooke, Angelica, (2022)
-
Brand personality of Airbnb : application of user involvement and gender differences
Lee, Seunghwan, (2018)
-
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F., (2012)
- More ...
-
Exploring city image : residents’ versus tourists’ perceptions
Cassia, Fabio, (2018)
-
Vigolo, Vania, (2016)
-
Vigolo, Vania, (2016)
- More ...