Service branding : the development of a typology of service brands at the corporate level
Hugo Skaalsvik (Norway), Bjørn Olsen (Norway)
| Year of publication: |
2015
|
|---|---|
| Authors: | Skaalsvik, Hugo ; Olsen, Bjørn |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 13.2015, 4, p. 53-62
|
| Subject: | service branding | corporate service brands | customer base | competitive environments | a typology of service brands | successful corporate service brands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560601