Service bundling from the perspective of the customer
Alternative title: | Pakietyzacja usług z perspektywy konsumenta |
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Year of publication: |
2015
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Authors: | Lipowski, Marcin |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 49.2015, 3, p. 109-116
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Subject: | services bundling | services package | customer behavior | competitiveness | Leistungsbündel | Bundling strategy | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in polnischer Sprache |
Other identifiers: | 10.17951/h.2015.59.3.109 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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