Service cancellation and competitive refund policy
Year of publication: |
2009
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Authors: | Guo, Liang |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 5, p. 901-917
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Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Duopol | Duopoly |
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