Service capacity and price promotion wars
Junhyun Bae, Li Chen, Shiqing Yao
| Year of publication: |
2022
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|---|---|
| Authors: | Bae, Junhyun ; Chen, Li ; Yao, Shiqing |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 12, p. 8757-8772
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| Subject: | customer satisfaction | price competition | promotion | service capacity | switching cost | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Preiswettbewerb | Price competition | Wechselverhalten | Switching behaviour | Verkaufsförderung | Sales promotion | Dienstleistungsqualität | Service quality | Produktionskapazität | Production capacity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284790