Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry
| Year of publication: |
2012
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|---|---|
| Authors: | Villar, Cristina ; Pla-Barber, Jos ; Len-Darder, Fidel |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 32.2012, 7 (1.5.), p. 1137-1149
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