Service development as practice: A rhetorical analysis of customer-related arguments in a service development project
| Year of publication: |
2011
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|---|---|
| Authors: | von Koskull, Catharina ; Fougère, Martin |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 27.2011, 2, p. 205-221
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