Service-dominant logic and licensing in international B2B markets
Year of publication: |
2012
|
---|---|
Authors: | Uusitalo, Olavi ; Grønhaug, Kjell |
Published in: |
jbm - Journal of Business Market Management. - Free University Berlin, Marketing Department. - Vol. 5.2012, 4, p. 265-284
|
Publisher: |
Free University Berlin, Marketing Department |
Subject: | licensing | service dominant logic | international business |
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