Service Dominant Logic and Service Science : A Contribute Deriving from Network Theories

This paper highlights the contribute deriving from network theories, and specifically from Many-to-Many logic and from Viable System Approach to the emerging theories on service. Network Theories indeed are themselves interdisciplinary theories, and have been approached in many disciplines such as social sciences, biology, computer sciences, management (about Innovation, Organization, Strategies), mathematics, cognitive science, and so on. Within these Many-to-Many in a logic that deduces from Network theories interesting interferences upon Marketing discipline. The Viable System Approach, on the other hand, is a systemic theory grounded on interdisciplinary basis attempting to address management theories and business administration. Both of these can effectively contribute to the growing debate about service theories development, and in particular about S-D logic and SSME