Service elimination decision‐making
Year of publication: |
2004
|
---|---|
Authors: | Argouslidis, Paraskevas C. ; McLean, Fiona |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 11/12, p. 1355-1381
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Financial institutions | United Kingdom | Financial services | Auditing | Product range | Product elimination |
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