Service encounter and value co-creation in fundraising activities at the NPO sector
Renata Klafke, Andrés Barrios and Simone Regina Didonet
| Year of publication: |
2023
|
|---|---|
| Authors: | Klafke, Renata ; Barrios, Andrés ; Didonet, Simone Regina |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 7, p. 851-861
|
| Subject: | Charities and non-profits | Co-creation | Service ecosystem | Service encounter | Fundraising | Nonprofit-Organisation | Nonprofit organization | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Dienstleistung | Services | Nonprofit-Marketing | Nonprofit marketing | Kundenservice | Customer service |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-06-2022-0211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333402