Service encounter in multi-channel dirstibution context : virtual and face-to-face interactions and consumer satisfaction
Year of publication: |
2013
|
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Authors: | Seck, Anne Marianne ; Philippe, Jean |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 6, p. 565-579
|
Subject: | Verkaufspersonal | Salespeople | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Privatkundengeschäft | Personal banking | Frankreich | France |
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