Service experience gamified : a study on convergence of gamification and contemporary service experience
Tapish Panwar and Kalim Khan
| Year of publication: |
2022
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|---|---|
| Authors: | Panwar, Tapish ; Khan, Kalim |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 17.2022, 3/4, p. 415-436
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| Subject: | gamification | service experience | service marketing | gamified services | service-dominant logic | SDL | Wirtschaftsintegration | Economic integration | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Gamification | Dienstleistung | Services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.126731 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318236