Service firms need marketing skills
Year of publication: |
1983
|
---|---|
Authors: | Parasuraman, A. ; Berry, Leonard L. ; Zeithaml, Valerie A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 26.1983, 6, p. 28-31
|
Subject: | Dienstleistungsgewerbe | Absatz |
-
Fredriksson, Odd, (1987)
-
The Marketing of professional services
Wilson, A., (1972)
-
Run auf Chancen, Marketing im Service-Markt
(1979)
- More ...
-
Communication and control processes in the delivery of service quality
Zeithaml, Valerie A., (2009)
-
Berry, Leonard L., (1988)
-
Understanding and improving service quality: a literature review and research agenda
Parasuraman, A., (2006)
- More ...