Service firms need marketing skills
Year of publication: |
1983
|
---|---|
Authors: | Parasuraman, A. ; Berry, Leonard L. ; Zeithaml, Valarie A. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 26.1983, 6, p. 28-31
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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