Service industries marketing : new approaches
ed. by Gillian Hogg ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Hogg, Gillian (contributor) |
| Publisher: |
London [u.a.] : Cass |
| Subject: | Dienstleistungsbetrieb | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 173 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auch als: The service industries journal ; 18,3 |
| ISBN: | 0-7146-4888-4 ; 0-7146-4439-0 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004261823