Service innovation as a social construction : the role of boundary objects
Year of publication: |
2019
|
---|---|
Authors: | Mele, Cristina ; Sebastiani, Roberta ; Corsaro, Daniela |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 3, p. 259-279
|
Subject: | Boundary objects | resource integration | sensemaking | service innovation | social construction |
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