Service innovation

Anders Gustafsson, Per Kristensson, Gary R. Schirr, and Lars Witell.

1. Service as the key driver of growth -- 2. What is service innovation? -- 3. Value creation drives service innovation -- 4. Developing service innovations -- 5. Customers as cocreators in service innovation -- 6. Service innovation in goods-centric firms -- 7. The service innovator, tying it all together -- Index.

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Year of publication:	2016 ; First edition.
Authors:	Gustafsson, Anders ; Kristensson, Per ; Schirr, Gary R. ; Witell, Lars.
Publisher:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press
Subject:	Dienstleistungsinnovation \| Service innovation \| Innovation \| Dienstleistung \| Services \| Dienstleistungssektor \| Service industry \| Innovationsmanagement \| Innovation management

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Extent:	1 online resource (x, 169 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-63157-496-2 ; 978-1-63157-495-5 ; 978-1-63157-495-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012683001