Service innovation strategy and process: a cross‐national comparative analysis
Year of publication: |
2006
|
---|---|
Authors: | Alam, Ian |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 3, p. 234-254
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Service industries | Cross‐cultural studies | Australia |
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