Service innovation : towards designing new business models for aging societies
Year of publication: |
2011
|
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Authors: | Reinmoeller, Patrick |
Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 133-146
|
Subject: | Dienstleistungssektor | Service industry | Innovation | Geschäftsmodell | Business model | Ältere Menschen | Elderly people | Zielgruppe | Target group | Japan |
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