Service innovations : what the managers believe and what the customers say
Year of publication: |
February-March 2017
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Authors: | Randhawa, Praneet ; Kim, Mi Ran ; Cichy, Ronald F. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 2, p. 186-206
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Subject: | Communication | critical incident technology | hospitality industry | private club industry | service innovation | Innovation | Innovationsmanagement | Innovation management | Gastgewerbe | Hospitality industry | Dienstleistungsinnovation | Service innovation | Leistungsbündel | Bundling strategy |
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