Service integration in omnichannel retailing and its impact on customer experience
Year of publication: |
2022
|
---|---|
Authors: | Quach, Sara ; Barari, Mojtaba ; Moudrý, Dann Vit ; Quach, Ken |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-9
|
Subject: | Customer experience | Flow theory | Hyperbolic discounting theory | Omnichannel | Retailing | Service integration | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
-
Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh, (2023)
-
Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam, (2022)
-
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y., (2019)
- More ...
-
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara, (2023)
-
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park, (2024)
-
Thaichon, Park, (2022)
- More ...