Service integrators in business networks : the importance of relationship values
Year of publication: |
2011
|
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Authors: | Heinrich, Bernd ; Zellner, Gregor ; Leist, Susanne |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 21.2011, 4, p. 215-235
|
Subject: | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing |
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