Service is front stage : positioning services for value advantage
James Teboul
| Year of publication: |
2006
|
|---|---|
| Authors: | Teboul, James |
| Publisher: |
[Fontainebleau] : Insead Business Press [u.a.] |
| Subject: | Kundenmanagement | Dienstleistung | Customers services |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 161 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-00660-4 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004868986