Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
Year of publication: |
2010
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Authors: | Yan, Ruiliang ; Wang, John |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 1 (1.1.), p. 61-67
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