Service marketing and subjectivity: the shaping of customer-oriented employees
Per Skålén
| Year of publication: |
2009
|
|---|---|
| Authors: | Skålén, Per |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 795-809
|
| Subject: | Michel Foucault | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Erfolgsfaktor | Success factor | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886242