Service marketing
vol. ed.: Raymond P. Fisk
| Year of publication: |
2013
|
|---|---|
| Authors: | Grönroos, Christian |
| Other Persons: | Fisk, Raymond P. (contributor) ; Sheth, Jagdish N. (contributor) |
| Published in: | |
| Publisher: |
Los Angeles [u.a.] : SAGE Publications |
| Subject: | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVII, 222 S. graph. Darst. |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 19 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235085