Service-Marketing : Inhalte, Umsetzung, Erfolgsfaktoren
Helmut Müller
| Year of publication: |
1996
|
|---|---|
| Authors: | Müller, Helmut |
| Publisher: |
Berlin : Springer |
| Subject: | Marketingmanagement | Kundendienst |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 322 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 303 - 307 |
| ISBN: | 3-540-59221-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000548000