Service Marketing Productivity and Firm Profit: Evidence From U.S. Domestic Airline Companies
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Jin-Woo ; Prater, Edmund |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 32.2011, 3 (1.7.), p. 181-199
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