Service marketing productivity and firm profit : evidence from US domestic airline companies
Year of publication: |
2011
|
---|---|
Authors: | Kim, Jin Wook ; Prater, Edmund |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 32.2011, 3, p. 181-198
|
Subject: | Dienstleistungsmarketing | Services marketing | Produktivität | Productivity | Gewinn | Profit | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Airline | USA | United States | 2001-2005 |
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