Service marketing strategies and performances of tourism and hospitality enterprises : implications from a small border province in Thailand
Year of publication: |
2022
|
---|---|
Authors: | Piriya Pholphirul ; Pungpond Rukumnuaykit ; Teerawat Charoenrat ; Akkaranai Kwanyou ; Kitisak Srijamdee |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 5, p. 887-905
|
Subject: | Service marketing strategies | Small border province | Stan Shih's innovation smiling curve | Thailand | Tourism and hospitality enterprises | Tourismuswirtschaft | Tourism industry | Gastgewerbe | Hospitality industry | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management |
-
Chathoth, Prakash K., (2016)
-
Hospitality and tourism : international industries experiencing common problems
Ingram, Hadyn, (2008)
-
Business co-creation for service innovation in the hospitality and tourism industry
Chen, Ja-Shen, (2017)
- More ...
-
Piriya Pholphirul, (2024)
-
Piriya Pholphirul, (2024)
-
Pholphirul, Piriya, (2021)
- More ...