Service multinationals : their past, present, and future
Year of publication: |
2008
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Authors: | Kundu, Sumit K. ; Merchant, Hemant |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 48.2008, 4, p. 371-377
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Subject: | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
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