Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes
| Year of publication: |
2002
|
|---|---|
| Authors: | Homburg, Christian ; Hoyer, Wayne D. ; Fassnacht, Martin |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 4, p. 86-101
|