Service orientation: the derivation of underlying constructs and measures
Year of publication: |
2012
|
---|---|
Authors: | Oliveira, Pedro ; Roth, Aleda V. |
Published in: |
International Journal of Operations & Production Management. - Emerald Group Publishing Limited, ISSN 1758-6593, ZDB-ID 2032083-8. - Vol. 32.2012, 2, p. 156-190
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Operations management | Electronic commerce | Business‐to‐business marketing | Service orientation | Service operations strategy | B2B electronic services | Multi‐item measurement scale development | Empirical research |
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