Service quality as an important dimension of brand equity in Swiss services industries
Year of publication: |
2005
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Authors: | Bamert, Thomas ; Wehrli, Hans Peter |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 15.2005, 2, p. 132-141
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Saved in:
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