Service quality in social media communication of NPOs : the moderating effect of channel choice
Year of publication: |
2021
|
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Authors: | Gartner, Johannes ; Fink, Matthias ; Floh, Arne ; Eggers, Fabian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 579-587
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Subject: | Social media | Brand trust | Channel choice | Non-profit organizations (NPOs) | Service marketing | Service quality | Social Web | Social web | Dienstleistungsqualität | Nonprofit-Organisation | Nonprofit organization | Vertriebsweg | Distribution channel | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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