Service quality in the Malaysian fast food industry : an examination using DINESERV
Year of publication: |
2010
|
---|---|
Authors: | Bougoure, Ursula-Sigrid ; Neu, Meng-keang |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 2, p. 194-212
|
Subject: | Schnellgastronomie | Fast-food industry | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction | Malaysia |
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