Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
Chung-Yu Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Chung-yu |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 3, p. 252-262
|
| Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Firmenimage | Corporate reputation | Friseurhandwerk | Hairdressing industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956556